Local compliance: It is vital to make it as easy as possible for your international customers to interact with you and do business with you once they are on your website.Whereas if you search “football” in London, Google will rank results about soccer and the Premier League higher”. For instance, if you’re in Chicago and you search “football”, Google will most likely show you results about American football and the Chicago Bears first. For example: sneakers (US), trainers (UK), and runners (Australia).Īn example directly from Google’s section “ How Search Works”: “ We use your country and location to deliver content relevant for your area.

Having a full understanding of who your buyer persona is and doing the appropriate keyword research will make a difference in search results in each individual English-speaking country. Relevant content and search terms : High quality content that is relevant for your prospective customers in your target customers is the most important aspect to Google and other search engines.So, if you are trying to reach Australia, but your website is hosted in the U.S., website load times are going to be considerably slower, resulting in a poor user experience, and poor search ranking. Studies show that the ideal website load time for mobile sites is under 3 seconds, and as page time load increases, the probability of bounce increases along with it (from 32% for 3 seconds to 90% at 5 seconds). Google takes considers website load speeds in search results, and the easiest way to assure decent speed is to host your website as close to your prospective buyer as possible. Hosting: Hosting within the target country has many benefits for SEO and user experience purposes.When a searcher keys in a search into Google (even if it is ), Google identifies the searchers IPN and shows the relevant search results according to their location, on the appropriate Google.Ĭheck out Armor Protective Coatings websites for English-speaking India and Canada as examples! Google itself has 192 country/region specific search engines with corresponding domains: .uk,, .in, and for example. ca (Canada), you are helping Google identify your website as relevant to searchers in each respective country instead of a generic. Country-code Top Level Domains (ccTLD’s): ccTLD are country specific top-level domain which are automatically geo-targeted in Google Search Console.In practice, below are four ways you can indicate to Google that you are relevant to a specific market so you can be found in other English-speaking countries:

Search multiple websites at once